Bravo TV / Yours, Mine or Ours
Bravo came to us to help launch their new real estate show Yours, Mine or Ours, where couples had to decide whether to renovate or relocate.
With little money, limited access to the hosts, and the need to reach a wider home-design audience, we had to be a tad scrappy.
So, we decided to play house with dolls of our two hosts, Reza Farahan and Taylor Spellman. Delivering a series of ads tailored to viewers based on their interests, hobbies and architectural preferences.
Resulting in something sure to make Barbie a tad jelly.
Creatives: Brock Pisciotta, Jamie Dos Santos, Mike Blain, Tal Wagman & myself
Production House: Bent Image Lab
The campaign cut-through in a big way, increasing overall lift in awareness by 155%. Intent to tune in and watch the show grew by a staggering +500%.
It just goes to show that a couple of dolls can be an effective tool to drive growth.