POM Wonderful / The Yum Bunch
When POM Wonderful released three lighter, sweeter flavors for the family to enjoy, we were asked to capture the wilder spirit of POM Blends on social.
Enter: The Yum Bunch, a social media sitcom starring the flavors as roommates living together in California.
Fairly expected, right?
Hosted on Tumblr, the series was built around snackable, lovable, shareable content that embraced the meme-like spirit of the platform.
Copywriter / Creative Lead: Me
ACD Art Director: Frances Perez
CD: Jason Mercer
Production House: Screen Novelties
Tumblr Profile
A hub to watch episodes, meet the characters, catch and share all the content, and get a deeper look at the making of this stop-motion masterpiece.
