Toyota USA / Sales Event
Toyota has four National Sales Events each year. Meaning their spokesperson, Jan, has to keep finding new ways to lure customers in.
That’s where we came in.
We created dynamic pre-roll that highlighted different vehicles based on each viewer’s interests, while real-time location and promotional data injected the most relevant offers directly into the videos.
Making every spot not only charming and funny, but relevant too.
Creative Leads: Krista Metcalf & My Lovely Self
ACD Oversight: Dan Sorgen & Jeremy Carson
Social Content
For each Sales Event, we also created social-first videos built around the same vehicles, offers and campaign humor.
Designed to work with or without sound, because in-feed social is basically the silent movie era.
Case Study
Enjoy a little look behind the data-driven curtain at how we dynamically tailored the creative to each viewer.
And, you know, reached more than 55 million of them along
the way.