Audible / Various Campaigns
Question: How does one promote something entirely audio-based?
Through visuals of course.
Here are a few podcasts and audiobooks I helped bring to life through eye-catching reimaginings.
ACD Copywriter: Me
Call An Audible
When Amazon Prime took over Thursday Night Football, Audible joined the fun.
We created a spot featuring a decently famous NFL Pro Bowler who happened to have an exclusive Audible podcast with his brother.
Watch Russell & Harrison Wilson Call An Audible.
Past My Bedtime
Next up, a mocu-podcast (is that a real thing?) taking on the tone of Serial, but loaded with absurdity, humor and tons of well-known actors.
A journalist investigates the story of a former child actor, along with quite a few asides about his own personal life.
We brought the fictional story into the real world through the newspaper clippings, photographs and evidence that might have existed if any of it had actually happened.
Upgrade Soul
A graphic novel turned audiobook turned commercial.
To get there, we took the audiobook's narration and animated the original graphic novel art, bringing the story to life in yet another form.