Talkspace Therapy / A Little Help
A lot of mental health advertising focuses on getting people to ask for help. We wanted to show what can happen after they do.
We focused on the small breakthroughs that happen between therapists and their members, and how those moments can spark real, lasting change.
Each story was intimate, human, and rooted in the emotional connection between therapist and member. One featured World Champion swimmer Michael Phelps, whose own experience with therapy made the message even more personal.
Talkspace originally asked for one :30 and two :15s. They liked the stories enough to expand the campaign to three of each.
And across digital and social, we served people the therapy format they were most likely to use—video, voice, or messaging—helping make the path to getting started feel a little more personal, too. Sometimes changing your life just takes a little help.
ACD Copywriter: Me
Sr. Art Director: Simin Lim
VP, GCDs: Corbett Trubey & Kenny Friedman
Director: Brandon Kapelow
Production Company: Voyager
Press: AdAge
“Known (Agency) challenged us to truly listen to our market research. What we heard was the incredible power of connection that many members felt with their therapists. We gained some moving insights about the way in which therapy can be a catalyst for positive transformation. Whether our advertising features someone with the international fame of Michael Phelps, or simply represents a co-worker or family member, Known helped us beautifully illuminate the moment when therapy sparks a new chapter.”
- Sam Braunstein, Chief Marketing Officer Talkspace Therapy