Wonderful Pistachios / #AskEagle
While Stephen Colbert was the voice of Wonderful Pistachios' broadcast campaign, his trusty companion Freedum the Eagle became the voice of social.
America’s favorite spokeseagle.
Brought to life through his very own Twitter account, Freedum delivered daily jokes, observations and replies to whatever the internet threw his way.
Then once a week, we handed him the keys to Wonderful Pistachios' account for his very own AMA.
Or, as he called it, #AskEagle.
Copywriter & Creative Lead: Me
ACD Art Director: Frances Perez
CDs: Jason Mercer & Nels Dielman
Sr. Digital & Social Strategists: Nick Davidovac & Chelsea Lee
Puppet Creation: Legacy Effects
Freedum Takes Over
Facebook Too
Freedum’s Twitter campaign went so well, he eventually got the keys to Facebook, too.
There, he hosted a holiday giveaway featuring his own custom-made swag.
You just had to figure out whether you were Nutty or Nice first.