Toyota & Yahoo! Sports / Fantasy Football Hall of Fame
Some winners love winning at everything winnable. Leaving them always craving more. Which is why Toyota and Yahoo! Fantasy Football partnered together to create something better than winning: The Toyota Hall of Fame.
To kick off our campaign, we launched a series of game-winning pre-roll featuring competitors celebrating their other victories in the perfect pose. That’s right. As gigantic, living trophies.
Each served to fantasy fans before Yahoo's experts dished out their weekly advice.
Lead Creatives: Krista Metcalf & Yours Truly
ACD Oversight: Jeremy Carson
Director: Jordan Brady
Production Company: Superlounge
Smash Mouth Banners
While players checked their lineups, we served up hundreds of animated banners, inspiring them to do more than just win their week.
Immortalized in Bronze
After combing through nominee after nominee, five of fantasy's finest were selected.
Yahoo! Fantasy pundit Liz Loza announced the winners, who received custom gold jackets, bronze busts of their faces, and an induction ceremony at San Francisco 49ers Levi's Stadium. Luxury box seats included.
Ah, yes. Truly better than winning.
